Amazon se business shuru kaise karein?

Amazon duniya ke sabse bade online marketplace mein se ek hai, jo ki sellers ko duniya bhar ke karodo customers tak pahunchane ka mauka deta hai. 

Amazon ke saath ek business shuru karna apki entrepreneurial journey ko shuru karne ka ek bahut accha tareeka hai, lekin shuruwat kahan se karein iska pata karna mushkil ho sakta hai. 

Is article mein, hum apko batayenge ki Amazon ke saath ek business shuru karne ke liye kin zaruri kadamone ki zarurat hai.

Amazon ke saath business shuru karna saal ke saal badhta ja raha hai, aur uske peeche ek accha kaaran hai. 

Amazon ki pahunch aur reputation entrepreneurs ke liye business shuru karne ke liye ek accha platform banata hai. 

Lekin, kisi bhi business venture ki tarah, iske liye ek plan aur strategy ke saath approach karna mahatvapurn hai.

Is article mein, hum apko Amazon se business shuru kaise karein ke liye kadamone ki zarurat hai batayenge. 

Apne account set up karne se lekar apne products ko source karna aur unhe effective tarike se marketing karna, hum apko apke Amazon business ko shuru karne ke liye sab kuch bataenge.

Apna Amazon Account Set Up Karna

Amazon par bechna shuru karne se pahle, apko apna account set up karna hoga. 

Apko do tarah ke account milenge: ek individual seller account aur ek professional seller account.

A. Individual Seller Account

Ek individual seller account un logo ke liye upyukt hai jo mahine mein kuch samaan bechna chahte hain. 

Account set up karne ke liye koi fees nahi hai, aur jab ap koi samaan bechenge to apko ek item ke liye $0.99 ka fees dena hoga. 

Lekin, is account mein kuch seemaye hote hain, jaise ki kuch categories mein bechna nahi aur Amazon ke advertising tools tak pahunch nahi hona.

B. Professional Seller Account

Professional seller account un logo ke liye behtar hai jo mahine mein kuch se jyada samaan bechne ka plan karte hain. 

Is account ke liye mahine ka $39.99 ka fees hai, lekin apko ek item ke liye fees nahi deni hogi. 

Is account ke saath, apko Amazon ke saare selling features jaise ki sabhi categories mein bechne aur advertising tools tak pahunchne ka mauka milta hai.

Apna Niche Chunein

Jab apne apna account set up kar liya hai, tab apna niche chunna shuru karein. Apka niche wo vishesh samaan ya category hai jise ap Amazon par bechna chahte hain. Sahi niche chunna Amazon par safalta ke liye mahatvapurn hai.

A. Apne Competition ki Research Karein

Apne competition ki research karke shuruwat karein. 

Dekhe ki wo kis tarah ke products offer kar rahe hain aur unke pricing strategy kya hai. 

Sochiye ki ap unse kaise alag hain aur ap apne customers ko kya unique selling proposition offer kar sakte hain.

B. Apne Target Audience ko Identify Karein

Apne target audience ko identify karna niche chunne ke liye bhi mahatvapurn hai. 

Sochiye ki apke ideal customer kaun hai, unke kya problems hain aur apka product us problem ko kaise solve kar sakta hai. 

Apne target audience ko samajh kar, ap apni marketing efforts aur product offering unki needs ko meet karne ke liye tailor kar sakte hain.

Apne Products ko Source Karein

Jab apne apna niche chuna hai, tab apne products ko source karna shuru karein. 

Amazon par products ko source karne ke do main tarike hote hain: Fulfillment by Amazon (FBA) aur dropshipping.

A. Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) ek Amazon dwara offer kiya jaane wala service hai jo apke products ko Amazon ke fulfillment centers mein store karne ki anumati deta hai. 

Jab koi customer ek order place karta hai, to Amazon apke product ko pick, pack aur ship kar dega. 

Is service se logistics aur customer service ki dekhbhaal ho jaati hai, jisse ap apne business par focus kar sakte hain.

B. Dropshipping

Dropshipping ek aisa method hai jisme products ko inventory hold kiye bina source kiya jaata hai. 

Ap apne product ko Amazon par list karte hain, aur jab koi customer order place karta hai, to ap us product ko ek supplier se purchase karte hain, jo product ko seedha customer tak ship karta hai. 

Is method mein kam upfront investment ki zarurat hoti hai, lekin iske drawbacks bhi hote hain, jaise quality aur shipping time ke control ki kami.

Apni Listings ko Create Karein

Apki listing apke product ka pehla impression hota hai jo customers ko milta hai. 

Ek optimized listing create karna customers ko attract karne aur sales generate karne ke liye mahatvapurn hai.

A. Listing Optimization

Listing optimization mein ek compelling product title, features aur benefits ko highlight karne wale bullet points aur ek detailed product description create karna shamil hai. 

Relevant keywords ka upyog karein aur apni listing easy to read aur visually appealing banayein.

B. Product Photography

Product photography bhi ek listing attractive banane mein mahatvapurn hai. 

High-quality images ka upyog karein jo apke product ko alag alag angles aur contexts se showcase karte hain. 

Apki images Amazon ke image guidelines ke saath shamil honi chahiye.

Apne Products ko Market Karein

Apne products ko market karna crowded marketplace mein alag dikhne ke liye mahatvapurn hai. 

Amazon aur baahar ke platforms par apke products ko market karne ke kai tarike hote hain.

A. Amazon Advertising

Amazon Advertising visibility aur sales badhane ke liye ek powerful tool hai. 

Amazon Advertising ke through, ap sponsored product ads, sponsored brand ads aur product display ads create kar sakte hain. 

Ye ads search results aur product detail pages mein appear hote hain, jisse ap apne product ke actively search karne wale customers tak pahunch sakte hain.

B. Social Media Marketing

Social media marketing Amazon ke baahar apke products ko market karne ke liye ek aur tareeka hai. 

Facebook, Instagram aur Pinterest jaise platforms ka upyog karke ap apne products ko showcase kar sakte hain aur apne Amazon listings par traffic ko drive kar sakte hain. 

Ap influencers aur bloggers ke saath collaborate karke apni audience ko expand kar sakte hain.

Fulfillment aur Customer Service

Jab apke products bechne shuru ho jaate hain, tab apne orders ko manage karna aur excellent customer service provide karna mahatvapurn hai.

A. Orders ko Manage Karna

Agar ap FBA ka upyog kar rahe hain, to Amazon logistics aur customer service ki dekhbhaal karta hai. 

Agar ap khud apne orders ko fulfill kar rahe hain, to ap product ko sahi waqt par ship karein aur customers ko tracking information provide karein.

B. Customer Inquiries aur Feedback ka Jawab Dena

Customer inquiries aur feedback ka jawab dena Amazon par ek positive reputation banane ke liye mahatvapurn hai. 

Chahe feedback positive ho ya negative, ensure karein ki ap prompt aur professional tareeke se unhe respond karte hain.

Apne Business ko Scale aur Grow Karein

Jab apka business momentum gain karta hai, tab use scale aur grow karna mahatvapurn hai. 

Apne product offering ko expand karna aur apna khud ka website banane jaisi kai tareeke hote hain.

A. Product Expansion

Apne product offering ko expand karna sales badhane aur new customers tak pahunchne ke liye ek accha tareeka hai. 

Apne existing offering mein complementary products ko add karna ya new categories mein expand hona consider karein.

B. Branding aur Apna Khud ka Website Banayein

Apna khud ka website banane se apke business ko Amazon ke baahar scale aur grow karne ka ek aur tareeka milta hai. 

Ek website apko apni brand ko build karne aur new customers tak pahunchne ka ek platform pradaan karta hai, jisse ap apne products ko seedhe bech sakte hain.

Frequently Asked Questions

Also read: Ghar se online business kaise shuru kare?

Conclusion

Amazon ke saath business shuru karna apki entrepreneurial journey ko kickstart karne ka ek excellent tarika hai. 

Is article mein diye gaye steps ko follow karke aap ek successful Amazon business create karne ki taraf jaayenge. 

Yaad rakhiye, kisi bhi business ko shuru karna time aur effort leta hai, lekin sahi strategy aur mindset ke saath aap apne goals ko achieve kar sakte hai aur Amazon pe ek thriving business build kar sakte hai.